Locust Lane Winery

As part of my fourth-year Capstone project, I led a team responsible for managing a Niagara Winery's social media accounts. Our goal was to plan, create, and track all digital marketing efforts across various social media platforms, ensuring maximum exposure and engagement for the winery.

I developed effective strategies to increase the winery's online presence, created engaging content for social media channels such as Facebook, Instagram, and Twitter, and monitored key metrics to measure the success of our campaigns. I also collaborated with other stakeholders, such as the winery's management team, to ensure that our efforts aligned with the brand's overall objectives.

Through this project, I demonstrated my ability to work collaboratively as part of a team, as well as my proficiency in social media management, content creation, and data analysis. These skills are highly valued in today's digital marketing landscape, and my experience managing the Niagara Winery's social media accounts will undoubtedly serve me well as I embark on my career in this field.