Resume

Experience

Marketing Coordinator

Twilight Signs

Bolton, ON

Created a strong foundation in establishing a Digital Marketing presence from scratch by creating cohesive brand image across all platforms.
Designed effective B2B marketing campaigns by developing monthly campaign briefs for the Sales Team, conducted thorough research and analysis to develop effective marketing campaigns, supporting the sales team and contributing to tangible sales growth.
Boosted social media presence by regularly posting creative content, resulting in a 140% increase in interactivity on Facebook and Instagram.
Rapidly grew LinkedIn followers from 300 to 1700 in one year and established a TikTok presence, accumulating over 1 million views.
Provided valuable data and insights to inform decision making using Hubspot CRM system to track and measure marketing efforts, presenting results to the leadership team to inform strategic planning.
Launched and managed paid digital advertising campaigns on Google Ads.
Boosted engagement and interest through the creation of engaging infographics and photography for social media content.
Improved SEO by updating the website using WordPress software and writing monthly blog posts.
Used Mailchimp to send Monthly Email Campaigns

Marketing Show Team

Maple Lodge Farms

Brampton, ON

Represented the brand across Canada through tradeshows and festivals to increase brand awareness and drive sales.
Contributed to the growth of the company by developing and executing effective marketing strategies and nurturing strong relationships with customers and partners.

Game Day Manager of Statistics

University of Guelph

Guelph, ON

Managed scoreboard table and player statistics at all University of Guelph sporting events.
Efficiently scheduled employees for shifts using iWork.
Led live sport updates on social media and the OUA website.
Demonstrated the ability to work effectively in high-stress environments.
Developed a comprehensive handbook, complete with instructions on athletic positions, for future reference.

Marketing Management

Bachelor of Commerce

University of Guelph

Graduated with Distinction (over 80%)
Through my Statistics minor, I have gained experience in R, Rstudio, and MATLAB, running Linear & Logistic Regression, Clustering, Decision Trees and more.

Hubspot - Digital Marketing Certificate

Expires 2024

Google - Data Analytics Certificate

Expires 2024

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

English (native)

French (proficient)

I love watching and playing sports (Volleyball and Basketball mostly!)

Growing my Press on nails business